A team is only as good as its players. That is why so many companies heavily invest in their hiring process.
With many baby boomers retiring, and rapid technological growth changing the employment landscape, recruitment has become increasingly complex.
Although the increased complexity can be challenging, it also allows for new, creative and innovative methods to recruit fresh talent.
Read on to learn about seven new and inspiring recruitment ideas you can use to attract quality candidates.
Seven Creative Recruitment Ideas for Attracting Top Talent
1. Harness the Power of Testimonials
When you consider which restaurant to eat at, or which cell phone to buy, chances are, you will take customer reviews into consideration. Because customer reviews are unbiased, they greatly influence many customers’ buying decisions.
The same can be said for employee testimonials. When a candidate is doing a job search and considering whether to place an application, they are likely to give a lot of weight to the experiences of current and past employees.
Whether or not you actively facilitate employee testimonials, potential recruits will be able to access these through the means of sites like Glassdoor – a platform used by employees to detail their work experiences at different companies.
It is therefore imperative that your business harnesses the power of testimonials and uses them to your advantage. After all, they are a huge indicator of your company culture.
Create an incentive for employees to share their experiences at the workplace. The more testimonials you can provide, the better.
Place these testimonials front and center on your company’s careers page. A great example is Turbonomic; they provide lengthy and detailed podcasts in which employees detail their experiences at the company. It’s super informative and incredibly innovative.
2. Make a Recruitment Video
A video is a fun and easy way for hiring managers to get their message across. The videos can be used to combine everything you want to convey to a job seeker in an effective way.
If you have the resources, you can make an exceptionally well-made video for recruiting. However, don’t be discouraged if you do not have the budget to go the more expensive route. Recording a captivating video has never been easier.
3. Social Media
Using social media to attract the best candidates is a given for most recruitment strategies. However, it is important to use this platform to its full potential.
Simply setting up profiles on various social media outlets isn’t enough, you will need to keep these profiles active by posting regularly to keep the viewers engaged, and sharing your job listings.
Try to engage with your candidate pool by setting up prize giveaways, repost other people’s comments, and ensure that you respond to messages and comments.
Set yourself apart by illustrating how much you care about your employees, and how fun your work environment is.
4. Engage in Some Offline Advertising
Using marketing and job ads strategically is essential to a successful recruitment strategy.
Although having an online presence is essential, offline advertising, in addition to online advertising, is a fun and quirky way to set yourself apart. Some Companies like Cameo set up billboards providing their company’s career information.
There is ample opportunity to get creative with this method (wrap your car with a quirky design or put up eye-catching and attention-grabbing posters at universities).
5. Virtual Tour of Your Company
Although a number of companies have transitioned to remote/hybrid working systems, a virtual tour is a fun way for job seekers to get a feel for their potential working environment.
In addition, it does not have to be an incredibly costly or time-consuming endeavor. You can pay for services that will provide a 360-degree tour of your premises.
If this falls outside of your budget, a simple video of you walking around your premises can be just as effective and will add a personal touch.
6. FAQs
Interested candidates will most likely have the same list of questions to ask your hiring teams, and it can be daunting for them to reach out to future employers.
Companies like Glossier have cut out the middleman and have implemented a FAQs page. This will make it easier for candidates to understand what they can expect from the recruitment process and what is expected of them.
This is also a great way to include information about your company to entice them to join.
7. Use a Chatbot
A chatbot is an increasingly popular method used by companies to answer a wide range of questions.
Intel uses a chatbot to guide potential employees’ when they are going through the application process.
A chatbot can be used not only to answer job candidates’ questions directly, but also to guide them to other areas of the website (i.e. the careers page).
8. Utilize the Power of Employee Referrals
Referrals are an incredible way to attract elite talent pool to fill your job openings. Your employees have a unique insight into both the company and the people in their networks.
The main obstacle to this method is that employees are not heavily incentivized. Luckily, this is easy to overcome. Simply implement an employee referral program with referral bonuses to incentivize your employees to get started.
For example, Ondeck offers a bonus of $2000 to every employee who has referred a candidate that ends up getting hired. While this may seem like a lot of money, it can actually end up cutting costs, as more general recruiting methods such as agencies can be a much heftier expense.
Final Thoughts
There is no one-size-fits-all approach when it comes to recruitment; but rather, there are a number of methods that may be suitable for different businesses.
In order to bring quality candidates on board, it is imperative that companies use innovative methods to complement their recruiting strategy. At the end of the day, this helps them remain competitive in this rapidly changing employment landscape.
By utilizing the various recruitment ideas and strategies listed above, this will help you to gain an edge and attract potential candidates to your company.
Integrating a few into your recruitment process could land you one step closer to finding the invaluable staff you need.
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