Are you looking for the most qualified candidates for open positions in your company? If your recruiting efforts have been less than successful, you may need to revisit your website career page strategy.
A few simple changes may be all it takes to start getting the results you want.
Regardless of the industry you’re in, your strength lies in your workforce. Active job seekers represent approximately 5-20% of the talent market. The best way to get their attention and make them want to work for you is with an engaging career page.
In this article, we’ll discuss the key features your website career page needs to have to attract top talent to your company.
Key Features for a Successful Careers Page
Exhibit Your Company Culture
Your website career page is more than just a collection of current job openings. It’s also a platform to exhibit the company culture, work environment, and core values.
Avoid the use of stock photos and tired cliches. Use photos of real staff and include quotes from real employees. This is a smart move as it will instill greater trust in your company as a good place to work.
Applicants place great importance on company culture, especially those who are looking for positions with future growth potential. Factors like a healthy work-life balance and opportunities for professional development will get qualified applicants interested.
Ensure Your Website Is Mobile Friendly
The best company career pages are mobile-friendly. Mobile friendliness is essential in today’s digital world. Most people use their mobile devices for everything from reading the news to e-commerce to job hunting.
If your careers site is not mobile-friendly, you’re not reaching a large segment of the job-seeking population. To make your site more mobile-responsive, choose a larger font that is more legible, space out links, and use smaller images that are quick to load.
Mobile-responsive templates are readily available online for creating a website career page that will suit everyone.
Showcase Your Employer Brand
Never underestimate the importance of employer branding in recruitment. Is your employer brand working for you? If so, it will show potential employees the healthy working environment you can provide.
A strong employer brand maximizes employee retention as well. What better place to start showcasing your brand than on your company’s careers page?
Strong employer branding is vital to your recruitment success, as 75% of active job seekers are more likely to apply for a job at your company if your brand resonates with them.
Potential applicants will be impressed by external validation too. So, include a Glassdoor review score or other relevant evidence of your brand’s success.
Tips For Improving Your Existing Career Pages
You don’t have to overhaul your entire company website to improve your career pages to attract candidates. The following tips can take your recruitment efforts to the next level.
Brush Up on Your SEO Skills
SEO is one of the most important, if not the most important tools at your disposal when updating your existing website career page.
If you want to attract the right candidates, you need to learn how to write search engine-friendly job ads. That means using the right keywords that match the search criteria for candidates’ job search queries.
A consultant skilled in search engine optimization can help you to find the right words.
Keep Your Content Updated and Current
While this tip is not as technical, it is nonetheless vital to the success of your recruitment endeavors. You don’t stand a chance of getting potential candidates interested in working for you without staying current.
Update your careers pages and other web content regularly. Introduce employee testimonials from current employees and news about the company. Talk about your company’s history and your vision for the future.
Your entire page shouldn’t just be a long list of job applications. Include other content relevant to the topic, or industry to keep the prospective candidate engaged.
This is a simple and cost-effective way of staying relevant and exciting. And by encouraging employee feedback to use on your careers page, you’ll gain deeper insight into your current workforce.
Revise Your Job Listing Style
Conduct a gap analysis on your job listings. You’ll find better talent by improving your job descriptions. Prospective candidates may decide in less than a minute whether or not they want to apply for available positions.
The most important thing to remember when writing a job description is to be concise. Although attractive benefits and compensation are certainly important things to mention.
Job descriptions also need to be clear about what the job entails for prospective employees. Clarity is essential for a good career page. If your job listing isn’t easy to understand or leaves out critical information, interested candidates will become frustrated and look elsewhere.
Keep The Job Application Process Simple
A great career page must include a simple application process. Look at your competitors’ careers pages. Any of these career page examples will quickly drive this point home. The simpler you make it for candidates to apply, the more likely they’ll follow suit.
Don’t scare potential candidates off with unnecessary steps. Ask only for the most relevant information and documents upfront. It’s a better idea to get supplementary documentation and candidate details can be gained in the interview questions and the hiring process.
Final Thoughts on Improving Your Website Career Page
The importance of engaging website careers pages shouldn’t be overlooked. This is your best tool for attracting the right people from a large number of active job seekers out there.
With careful attention to SEO and mobile friendliness, you’ll target the right people for key positions. Keep your website career page fresh and current, and you’ll make a dramatic impact on public perception of your brand and workplace culture.